Move over fancy kitchens and manicured lawns, a new status symbol has arrived: the humble household appliance.

That’s right, according to the Samsung Australians @ Home Report: 2024 Smart Living Edition, a generational shift is underway in how we view our fridges, washing machines, ovens, and even our vacuums. Forget simply wanting them to work, Aussies, particularly Gen Z and Millennials, are craving appliances that are as stylish as they are functional.

Forget the Joneses, it’s all about keeping up with the fridge

The report reveals a surprising trend: appliance envy. Over a quarter (28%) of Australians admit they prefer visiting homes decked out with modern, sleek appliances. And for Gen Z, the feeling is even stronger, with almost a third (32%) feeling judged for their outdated or mismatched appliances.

But it’s not just about impressing guests. The report highlights how a stylish home environment, complete with envy-worthy appliances, is becoming key to creating core memories. A quarter (25%) of Aussies, and over a third (34%) of Gen Z, are more likely to host gatherings if they have a “fancy” fridge.

Style meets substance in the age of cost-of-living

While aesthetics are important, practicality hasn’t gone out the window. With the cost of living continuing to bite, Aussies are searching for appliances that not only look good but also make life easier and cheaper.

High energy consumption is the number one appliance-related frustration for over half (51%) of Australians. This has led to a surge in demand for “high-value” appliances – those that seamlessly blend sleek design with smart, energy-saving features.

AI: The future of the smart, sustainable home

The report also reveals a growing appetite for AI-powered appliances. Australians are recognizing the potential of these smart devices to not only enhance their lives but also contribute to a more sustainable future.
Features like Samsung’s SmartThings Energy, which allows users to monitor and control energy consumption across multiple appliances, are bridging the gap between style and sustainability.

The bottom line

The Samsung Australians @ Home Report: 2024 Smart Living Edition paints a fascinating picture of our evolving relationship with household appliances. It’s no longer enough for them to simply function; they need to be stylish, smart, and sustainable. As technology continues to advance, we can expect to see even more innovative and integrated appliances that cater to our desire for a beautiful, efficient, and connected home.

Ready to see some of Australia’s favourite appliances? Take a peek at our curated shopping guides for the heads-up on what’s trending.